.2024 has been an unpredictable year for adtech funding.U.S.-focused adtech startups, once adapted to running into billions in financial backing yearly, have brought up nearly $360 million so far this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase data. That lag is because of market concentration, enhanced regulatory tensions, and financial uncertainties.ADWEEK spoke to 5 VCs who continue to invest in adtech companies, in spite of these challenges, about what they are looking for and also what they stay clear of. Possibly unsurprisingly, these investors are targeting opportunities in privacy-focused technologies as well as industry-specific places such as linked TV.