.2Performant, a Romanian technology and also associate advertising and marketing services business, revealed on Monday, September 9, at the Bucharest Stock Exchange, that it intends to acquire the Profitshare partner networks in Romania and also Bulgaria coming from Conversion Advertising And Marketing. All at once, Dante International, the proprietor of eMAG, will definitely come to be a shareholder in 2Performant.On September 6, 2Performant’s Board of Directors ended a preparatory deal to acquire the Profitshare.ro and also Profitshare.bg affiliate networks had through Transformation Advertising And Marketing S.R.L. and also Sale Marketing EOOD.
The agreement outlines the principles of the deal as well as is certainly not legitimately binding, according to the business press presented by Economedia.The procedure involves the move of the Profitshare service lines from Sale Marketing S.R.L. as well as Transformation Marketing EOOD (as dealers) to 2Performant (as the buyer). Dante International S.A.
(a large number shareholder of Transformation Advertising and marketing S.R.L.) will definitely belong to your business transfer contract as a sponsor.” Once the Profitshare transaction is accomplished, our experts will definitely grow our present capacity as well as transform our customer collection in both Romania and also Bulgaria. Our experts still possess a few vital steps to finish, but I am actually self-assured that the crews involved in the deal on each sides will handle to complete them properly. Our experts are going to reveal our post-acquisition plans after completing the investment according to the last arrangement,” mentioned Dorin Boerescu, CEO and Co-Founder of 2Performant Network.The transaction price is actually RON 4.3 million, and also will definitely be paid 55% in cash and also forty five% in 2Performant shares by means of a funding increase..” 2Performant is actually a youthful and dynamic firm along with market values that sound with our team.
Our team anticipate that, after the purchase is settled, the Profitshare company incorporated along with 2Performant is going to provide greater value to its customers,” mentioned Tudor Manea, General Manager of Dante International SA.2Performant also keeps in mind that several measures continue to be to accomplish and also finalize the deal, including the prosperous fulfillment of the due diligence analysis by 2Performant.Profitshare was actually introduced in 2012 and presently has a collection of 250 affiliate programs (including the eMAG group) in Romania as well as Bulgaria.radu@romania-insider.com.( Image resource: the firm).